MBA Marketing
Ailsa Kolsaker, Malcolm (Cranfield University, Bedford) McDonald
Bloomsbury Publishing Plc, 2013
103,95 €On orderDelivery: 2-3 weeks
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
- ISBN-13
- 9781137300294
- ISBN-10
- 1137300299
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2013
- Publication date
- 2013-12-11
- Pages
- 544
- Dimensions
- 230x154x26
- Weight
- 820