China Goes West
J. Backaler
Palgrave Macmillan, 2014
42,95 €On orderDelivery: 2-3 weeks
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
- ISBN-13
- 9781137293923
- ISBN-10
- 1137293926
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-04-14
- Pages
- 190
- Dimensions
- 224x146x19
- Weight
- 404