Managing Social Media and Consumerism
. Rajagopal
Palgrave Macmillan, 2013
121,95 €On orderDelivery: 2-3 weeks
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
- ISBN-13
- 9781137281913
- ISBN-10
- 113728191X
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-09-20
- Pages
- 259
- Dimensions
- 223x138x21
- Weight
- 464