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M. Kelley

Palgrave Macmillan, 2014

43,25 €On orderDelivery: 2-3 weeks

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

ISBN-13
9781137279279
ISBN-10
1137279273
Publisher
Palgrave Macmillan
Year
2014
Publication date
2014-09-02
Pages
218
Dimensions
150x201x21
Weight
344