Marketing 4.0
Hermawan (MarkPlus, Inc.) Kartajaya, Iwan (MarkPlus, Inc.) Setiawan, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler
John Wiley & Sons Inc, 2017
29,25 €On orderDelivery: 2-3 weeks
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
- ISBN-13
- 9781119341208
- ISBN-10
- 1119341205
- Publisher
- John Wiley & Sons Inc
- Year
- 2017
- Publication date
- 2017-01-03
- Pages
- 208
- Dimensions
- 164x237x20
- Weight
- 414