Brand Admiration
Andreas B. Eisingerich, C. Whan Park, Deborah J. MacInnis
John Wiley & Sons Inc, 2016
31,75 €On orderDelivery: 2-3 weeks
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
- ISBN-13
- 9781119308065
- ISBN-10
- 1119308062
- Publisher
- John Wiley & Sons Inc
- Year
- 2016
- Publication date
- 2016-11-15
- Pages
- 288
- Dimensions
- 165x262x27
- Weight
- 482