Hacking Marketing
Scott Brinker
John Wiley & Sons Inc, 2016
30,50 €On orderDelivery: 2-3 weeks
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
- ISBN-13
- 9781119183174
- ISBN-10
- 1119183170
- Publisher
- John Wiley & Sons Inc
- Year
- 2016
- Publication date
- 2016-04-01
- Pages
- 288
- Dimensions
- 236x164x25
- Weight
- 498