Experiential Marketing
Dan Hanover, Kerry Smith
John Wiley & Sons Inc, 2016
31,75 €On orderDelivery: 2-3 weeks
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
- ISBN-13
- 9781119145875
- ISBN-10
- 1119145872
- Publisher
- John Wiley & Sons Inc
- Year
- 2016
- Publication date
- 2016-06-17
- Pages
- 224
- Dimensions
- 236x162x21
- Weight
- 460