The Rise of the Platform Marketer
Craig Dempster, John Lee
John Wiley & Sons Inc, 2015
45,75 €On orderDelivery: 2-3 weeks
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.
- ISBN-13
- 9781119059721
- ISBN-10
- 1119059720
- Publisher
- John Wiley & Sons Inc
- Year
- 2015
- Publication date
- 2015-05-29
- Pages
- 240
- Dimensions
- 165x238x25
- Weight
- 434