Effective CRM using Predictive Analytics
Antonios Chorianopoulos
John Wiley & Sons Inc, 2015
71,75 €On orderDelivery: 2-3 weeks
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
- ISBN-13
- 9781119011552
- ISBN-10
- 1119011558
- Publisher
- John Wiley & Sons Inc
- Year
- 2015
- Publication date
- 2015-12-25
- Pages
- 400
- Dimensions
- 177x251x23
- Weight
- 824