The Handbook of Market Intelligence
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
John Wiley & Sons Inc, 2014
63,25 €On orderDelivery: 2-3 weeks
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
- ISBN-13
- 9781118923627
- ISBN-10
- 1118923626
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-06-06
- Pages
- 288
- Dimensions
- 252x176x21
- Weight
- 664