Winning Global Markets
Milton (Kotler Marketing Group (KMG) USA) Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler
John Wiley & Sons Inc, 2014
37,95 €On orderDelivery: 2-3 weeks
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
- ISBN-13
- 9781118893814
- ISBN-10
- 1118893816
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-10-07
- Pages
- 288
- Dimensions
- 237x157x25
- Weight
- 486