Storyscaping
Darren McColl, Gaston Legorburu
John Wiley & Sons Inc, 2014
31,75 €On orderDelivery: 2-3 weeks
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.
- ISBN-13
- 9781118823286
- ISBN-10
- 1118823281
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-04-08
- Pages
- 256
- Dimensions
- 211x212x19
- Weight
- 612