Strategy for the Corporate Level
Andrew (Ashridge Strategic Management Centre) Campbell, Jo Whitehead, Marcus Alexander, Michael (Ashridge Strategic Management Centre) Goold
John Wiley & Sons Inc, 2014
58,95 €On orderDelivery: 2-3 weeks
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
- ISBN-13
- 9781118818374
- ISBN-10
- 1118818377
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-04-25
- Pages
- 400
- Dimensions
- 229x160x27
- Weight
- 674