The Human Brand
Chris Malone, Susan T. (Princeton University) Fiske
John Wiley & Sons Inc, 2013
30,50 €On orderDelivery: 2-3 weeks
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
- ISBN-13
- 9781118611319
- ISBN-10
- 1118611314
- Publisher
- John Wiley & Sons Inc
- Year
- 2013
- Publication date
- 2013-11-19
- Pages
- 208
- Dimensions
- 158x229x19
- Weight
- 378