What Great Brands Do
Denise Lee Yohn
John Wiley & Sons Inc, 2014
32,95 €On orderDelivery: 2-3 weeks
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
- ISBN-13
- 9781118611258
- ISBN-10
- 111861125X
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-02-07
- Pages
- 272
- Dimensions
- 233x163x25
- Weight
- 514