Neuromarketing For Dummies
Andrew P. Pohlmann, Peter Steidl, Stephen J. Genco
John Wiley & Sons Inc, 2013
25,25 €On orderDelivery: 2-3 weeks
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
- ISBN-13
- 9781118518588
- ISBN-10
- 1118518586
- Publisher
- John Wiley & Sons Inc
- Year
- 2013
- Publication date
- 2013-11-26
- Pages
- 416
- Dimensions
- 185x235x22
- Weight
- 770