Business Gamification For Dummies
Kate Shoup, Kris (Badgeville, Inc.) Duggan
John Wiley & Sons Inc, 2013
25,25 €On orderDelivery: 2-3 weeks
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
- ISBN-13
- 9781118466933
- ISBN-10
- 1118466934
- Publisher
- John Wiley & Sons Inc
- Year
- 2013
- Publication date
- 2013-02-08
- Pages
- 320
- Dimensions
- 233x188x18
- Weight
- 606