Market Segmentation
Malcolm (Cranfield School of Management) McDonald
John Wiley & Sons Inc, 2012
58,95 €On orderDelivery: 2-3 weeks
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
- ISBN-13
- 9781118432679
- ISBN-10
- 1118432673
- Publisher
- John Wiley & Sons Inc
- Year
- 2012
- Publication date
- 2012-10-12
- Pages
- 512
- Dimensions
- 243x187x31
- Weight
- 970