Marketing Analytics
Wayne L. Winston
John Wiley & Sons Inc, 2014
55,50 €On orderDelivery: 2-3 weeks
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
- ISBN-13
- 9781118373439
- ISBN-10
- 111837343X
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-01-31
- Pages
- 720
- Dimensions
- 234x189x35
- Weight
- 1276