International Business Strategy
Alain (University of Calgary) Verbeke, I. H. Ian (Loyola University Chicago) Lee
Cambridge University Press, 2021
82,95 €On orderDelivery: 2-3 weeks
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
- ISBN-13
- 9781108738378
- ISBN-10
- 1108738370
- Publisher
- Cambridge University Press
- Year
- 2021
- Publication date
- 2021-09-23
- Pages
- 675
- Dimensions
- 170x243x32
- Weight
- 1002