Principles of Integrated Marketing Communications
Lawrence (Macquarie University, Sydney) Ang
Cambridge University Press, 2021
139,50 €On orderDelivery: 2-3 weeks
This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.
- ISBN-13
- 9781108703116
- ISBN-10
- 1108703119
- Publisher
- Cambridge University Press
- Year
- 2021
- Publication date
- 2021-02-23
- Pages
- 528
- Dimensions
- 198x255x24
- Weight
- 1054