The Art of Strategy
Hwy-Chang (Seoul National University) Moon
Cambridge University Press, 2018
49,75 €On orderDelivery: 2-3 weeks
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
- ISBN-13
- 9781108455800
- ISBN-10
- 1108455808
- Publisher
- Cambridge University Press
- Year
- 2018
- Publication date
- 2018-08-09
- Pages
- 332
- Dimensions
- 225x168x16
- Weight
- 538