Short Introduction to Strategic Management
Torben Juul (Copenhagen Business School) Andersen
Cambridge University Press, 2013
49,75 €On orderDelivery: 2-3 weeks
An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
- ISBN-13
- 9781107671355
- ISBN-10
- 1107671353
- Publisher
- Cambridge University Press
- Year
- 2013
- Publication date
- 2013-07-09
- Pages
- 311
- Dimensions
- 217x144x15
- Weight
- 394