The Competitive Advantage of Emerging Market Multinationals
Cambridge University Press, 2013
71,25 €On orderDelivery: 2-3 weeks
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
- ISBN-13
- 9781107659414
- ISBN-10
- 1107659418
- Publisher
- Cambridge University Press
- Year
- 2013
- Publication date
- 2013-04-04
- Pages
- 374
- Dimensions
- 229x153x19
- Weight
- 612