Service Business Development
Elgar (Universitat St Gallen, Switzerland) Fleisch, Heiko (Universitat St Gallen, Switzerland) Gebauer, Thomas (Universitat St Gallen, Switzerland) Fischer
Cambridge University Press, 2014
71,25 €On orderDelivery: 2-3 weeks
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
- ISBN-13
- 9781107652071
- ISBN-10
- 1107652073
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-03-06
- Pages
- 320
- Dimensions
- 230x154x23
- Weight
- 498