Creating New Markets in the Digital Economy
Irene C. L. (University of Warwick) Ng
Cambridge University Press, 2014
62,25 €On orderDelivery: 2-3 weeks
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
- ISBN-13
- 9781107627420
- ISBN-10
- 1107627427
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-02-20
- Pages
- 256
- Dimensions
- 229x152x15
- Weight
- 396