The Psychology of Risk
Glynis M. (University of Bath) Breakwell
Cambridge University Press, 2014
79,95 €On orderDelivery: 2-3 weeks
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
- ISBN-13
- 9781107602700
- ISBN-10
- 110760270X
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-09-15
- Pages
- 380
- Dimensions
- 174x245x22
- Weight
- 664