Leveraging Corporate Responsibility
C. B. Bhattacharya, Daniel (Drexel University, Philadelphia) Korschun, Sankar (City University of New York) Sen
Cambridge University Press, 2011
63,75 €On orderDelivery: 2-3 weeks
Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
- ISBN-13
- 9781107401525
- ISBN-10
- 1107401526
- Publisher
- Cambridge University Press
- Year
- 2011
- Publication date
- 2011-09-15
- Pages
- 342
- Dimensions
- 233x178x16
- Weight
- 46