Brands, Competition Law and IP
Cambridge University Press, 2015
164,95 €On orderDelivery: 2-3 weeks
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.
- ISBN-13
- 9781107103467
- ISBN-10
- 1107103460
- Publisher
- Cambridge University Press
- Year
- 2015
- Publication date
- 2015-07-20
- Pages
- 282
- Dimensions
- 235x159x20
- Weight
- 550