Emerging Market Multinationals
Alvaro (Northeastern University, Boston) Cuervo-Cazurra, Seung Ho Park, William (Florida International University) Newburry
Cambridge University Press, 2016
118,50 €On orderDelivery: 2-3 weeks
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
- ISBN-13
- 9781107073142
- ISBN-10
- 1107073146
- Publisher
- Cambridge University Press
- Year
- 2016
- Publication date
- 2016-03-17
- Pages
- 230
- Dimensions
- 274x159x19
- Weight
- 508