Behavioral Economics
Floris (Radboud Universiteit Nijmegen) Heukelom
Cambridge University Press, 2014
164,95 €On orderDelivery: 2-3 weeks
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.
- ISBN-13
- 9781107039346
- ISBN-10
- 1107039347
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-02-17
- Pages
- 238
- Dimensions
- 238x159x23
- Weight
- 512