Social Media Intelligence
David A. (Associate Professor of Marketing, Emory University, Atlanta) Schweidel, Wendy W. (University of Maryland, College Park) Moe
Cambridge University Press, 2014
85,75 €On orderDelivery: 2-3 weeks
This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.
- ISBN-13
- 9781107031203
- ISBN-10
- 1107031206
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-02-24
- Pages
- 200
- Dimensions
- 236x152x18
- Weight
- 46