Principles of Pricing
Lakshman (Northwestern University, Illinois) Krishnamurthi, Rakesh V. (Northwestern University, Illinois) Vohra
Cambridge University Press, 2012
89,95 €On orderDelivery: 2-3 weeks
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
- ISBN-13
- 9781107010659
- ISBN-10
- 1107010659
- Publisher
- Cambridge University Press
- Year
- 2012
- Publication date
- 2012-03-05
- Pages
- 262
- Dimensions
- 232x160x19
- Weight
- 526