Winning with Data and the Athlete Brand
Fiona Green
Taylor & Francis Ltd, 2026
259,95 €On orderDelivery: 2-3 weeks
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
- ISBN-13
- 9781041207962
- ISBN-10
- 1041207964
- Publisher
- Taylor & Francis Ltd
- Year
- 2026
- Publication date
- 2026-04-13
- Pages
- 194
- Dimensions
- 234x156x
- Weight
- 540