Digital Gaming and the Advertising Landscape

Teresa de la Hera

Taylor & Francis Ltd, 2025

78,50 €On orderDelivery: 2-3 weeks

Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.

ISBN-13
9781041178118
ISBN-10
1041178115
Publisher
Taylor & Francis Ltd
Year
2025
Publication date
2025-12-01
Pages
206
Dimensions
234x156x