Advanced Database Marketing
Koen W. De Bock
Taylor & Francis Ltd, 2024
71,25 €On orderDelivery: 2-3 weeks
While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
- ISBN-13
- 9781032837192
- ISBN-10
- 1032837195
- Publisher
- Taylor & Francis Ltd
- Year
- 2024
- Publication date
- 2024-06-24
- Pages
- 346
- Dimensions
- 246x174x
- Weight
- 660