Service Management and Marketing Principles
David J. (University of Queensland, Australia) Solnet, Jay Kandampully
Taylor & Francis Ltd, 2024
259,95 €On orderDelivery: 2-3 weeks
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
- ISBN-13
- 9781032603704
- ISBN-10
- 1032603704
- Publisher
- Taylor & Francis Ltd
- Year
- 2024
- Publication date
- 2024-06-07
- Pages
- 234
- Dimensions
- 234x156x
- Weight
- 471