Strategic Media Planning and Buying
Basant (Sr. Vice President at Jagran Group, India) Rathore
Taylor & Francis Ltd, 2024
234,50 €On orderDelivery: 2-3 weeks
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
- ISBN-13
- 9781032499826
- ISBN-10
- 1032499826
- Publisher
- Taylor & Francis Ltd
- Year
- 2024
- Publication date
- 2024-05-31
- Pages
- 420
- Dimensions
- 234x156x
- Weight
- 820