Strategic Marketing Planning
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Taylor & Francis Ltd, 2023
279,50 €On orderDelivery: 2-3 weeks
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
- ISBN-13
- 9781032463933
- ISBN-10
- 1032463937
- Publisher
- Taylor & Francis Ltd
- Year
- 2023
- Publication date
- 2023-11-01
- Pages
- 458
- Dimensions
- 246x174x
- Weight
- 1060