The Innovation Odyssey
Christophe De Charentenay, Christophe Midler, Marc Alochet
Taylor & Francis Ltd, 2023
220,75 €On orderDelivery: 2-3 weeks
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
- ISBN-13
- 9781032454306
- ISBN-10
- 103245430X
- Publisher
- Taylor & Francis Ltd
- Year
- 2023
- Publication date
- 2023-04-21
- Pages
- 226
- Dimensions
- 239x163x18
- Weight
- 458