Reasserting the Disney Brand in the Streaming Era
Jason (Ball State University, USA) Phillips, Robert Alan (Ball State University, USA) Brookey, Timothy (Ball State University, USA) Pollard
Taylor & Francis Ltd, 2023
220,75 €On orderDelivery: 2-3 weeks
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
- ISBN-13
- 9781032422350
- ISBN-10
- 1032422351
- Publisher
- Taylor & Francis Ltd
- Year
- 2023
- Publication date
- 2023-04-07
- Pages
- 140
- Dimensions
- 162x242x15
- Weight
- 338