Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
Taylor & Francis Ltd, 2023
259,95 €On orderDelivery: 2-3 weeks
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
- ISBN-13
- 9781032388373
- ISBN-10
- 1032388374
- Publisher
- Taylor & Francis Ltd
- Year
- 2023
- Publication date
- 2023-11-08
- Pages
- 214
- Dimensions
- 234x156x
- Weight
- 489