Corporate Culture and Globalization
Yi (Lancaster University, UK.) Zhu
Taylor & Francis Ltd, 2024
71,25 €On orderDelivery: 2-3 weeks
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
- ISBN-13
- 9781032304441
- ISBN-10
- 1032304448
- Publisher
- Taylor & Francis Ltd
- Year
- 2024
- Publication date
- 2024-10-09
- Pages
- 176
- Dimensions
- 234x156x
- Weight
- 280