Marketing Analysis in Sport Business
Taylor & Francis Ltd, 2022
259,95 €On orderDelivery: 2-3 weeks
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
- ISBN-13
- 9781032298757
- ISBN-10
- 1032298758
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-07-15
- Pages
- 306
- Dimensions
- 162x241x24
- Weight
- 594