Computational Advertising

Chao Wang, Peng Liu

Taylor & Francis Ltd, 2021

81,50 €On orderDelivery: 2-3 weeks

This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

ISBN-13
9781032241401
ISBN-10
1032241403
Publisher
Taylor & Francis Ltd
Year
2021
Publication date
2021-12-13
Pages
442
Dimensions
254x178x
Weight
453