Success in Social Marketing
Nancy R. (University of Washington, USA) Lee, Philip (Kellogg School of Management, Northwestern University, USA) Kotler
Taylor & Francis Ltd, 2022
71,25 €On orderDelivery: 2-3 weeks
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.
- ISBN-13
- 9781032223247
- ISBN-10
- 1032223243
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-07-12
- Pages
- 392
- Dimensions
- 152x228x25
- Weight
- 568