Reputation Management and Family Business
Zdzislawa (WSB University, Poland.) Dacko-Pikiewicz
Taylor & Francis Ltd, 2021
259,95 €On orderDelivery: 2-3 weeks
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
- ISBN-13
- 9781032127767
- ISBN-10
- 1032127767
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-11-01
- Pages
- 228
- Dimensions
- 229x152x
- Weight
- 500