Urban Events, Place Branding and Promotion
Taylor & Francis Ltd, 2021
77,25 €On orderDelivery: 2-3 weeks
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
- ISBN-13
- 9781032088556
- ISBN-10
- 1032088559
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-06-30
- Pages
- 220
- Dimensions
- 234x156x
- Weight
- 410