Value in Marketing
Taylor & Francis Ltd, 2021
77,25 €On orderDelivery: 2-3 weeks
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
- ISBN-13
- 9781032084626
- ISBN-10
- 1032084626
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-06-30
- Pages
- 228
- Dimensions
- 151x228x17
- Weight
- 334